Walkative Society Logo Design
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The Walkative Society of the Royal College of Art approached me for designing their new logo




A mascot was a must, we felt like an alive element would really make the logo stand out.
Thus began the sketching and explorations 




A character emerged, soon to be morphed multiple times


The typeface was another fun part of the work, embroidered letters seemsed to go well with this birdie  
and then loopy letters



and then some tree trunk inspiration tangent was explored while a new character showed itself


 

the exploration went onto another parallel at this point  






The logo was displayed in the RCA library on the new publication by the Walkative society. The book also has some of the photographs that I took on some of their curated walks