Accel Atoms  ×  Google’s AI Futures Fund
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When a leading VC and a global tech giant join forces
to back AI founders, the landscape swells with possibility.

How do 
we give form to a partnership with 

this kind of scale and consequence?
Creative Direction

Identity and System Design

Social Media Assets

Event Assets (Digital and Tangible)

Website Design & UX Strategy

2025 - 26












For the collaboration, we brought the Accel Atoms identity system into dialogue with Google’s iconic colour quad, using it as a vessel for clarity. Four simple geometric shapes extend the identity, creating a visual language that’s both universal and distinct.

The arrow between zero and one, symbolizing a founder’s journey, remains fluid and adaptive, able to take on new forms and generate new meaning. 





 



The visual system is deliberately flexible. It was designed to leave space for variation, interpretation, and a sense of playful intelligence.

It’s not loud, breathless, or performative. Instead, it mirrors the mindset of the founders it seeks: patient, exact, grounded, and quietly ambitious, reflecting the quiet confidence these founders carry.





















Project done at Lopez Design  |  Motion by Somil Jangra